Logo Design Principles
Learn what makes a good logo and how to create effective, timeless marks. This 5 page guide shares questions to ask clients, common logo mistakes, tips on lockups and links to helpful tools.
In this guide, you will learn:
About different types of logos
Common mistakes to avoid
How to approach logo design
Learn what makes a good logo and how to create effective, timeless marks. This 5 page guide shares questions to ask clients, common logo mistakes, tips on lockups and links to helpful tools.
In this guide, you will learn:
About different types of logos
Common mistakes to avoid
How to approach logo design
Learn what makes a good logo and how to create effective, timeless marks. This 5 page guide shares questions to ask clients, common logo mistakes, tips on lockups and links to helpful tools.
In this guide, you will learn:
About different types of logos
Common mistakes to avoid
How to approach logo design
Unsure how to approach your first logo projects?
Logos are a unique challenge. They need to be simple and timeless but packed with the right emotions and brand values. This guide gives you the foundations to create effective marks.
WHAT’S INCLUDED?
Tips and checklist for logo research to create a great foundation for your project
Tips to create more balanced and flexible logo marks through hierarchy and layout
Overview of different logo formats and when each is most commonly used
